BRAND PORTFOLIO PERFORMANCE

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Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE BERLIN-CHEMIE
WoW	62 996	-6.3%	2.9%	0.1	15 156 990	-5.5%	3.2%	0.1	-9.9%
MoM	287 038	-8.7%	2.8%	0.1	69 325 574	-11.4%	3.1%	0	-13.4%
YTD	2 308 100	-62.1%	2.7%	-3.2	597 631 916	-50.4%	3.2%	-2.4	-17.3%
MAT	6 060 228	-59.6%	3.2%	-3.5	1 413 005 102	-49.1%	3.5%	-2.7	-15.7%
DEXALGIN
WoW	19 084	-4.4%	0.4%	0	9 699 784	-2.7%	1.2%	0	-2.7%
MoM	81 267	15.4%	0.4%	0.1	40 761 006	14.2%	1.2%	0.1	0.3%
YTD	448 705	-58.0%	0.4%	-0.4	233 769 882	-47.1%	1.1%	-1	-8.4%
MAT	966 769	-54.0%	0.4%	-0.4	478 848 199	-42.8%	1.2%	-0.9	-9.1%
ESPUMISAN (ADULTS)
WoW	58 410	-6.0%	40.1%	-0.7	33 712 164	-6.9%	46.3%	-1.7	-4.3%
MoM	247 607	5.4%	39.8%	-0.1	144 530 399	3.9%	46.7%	-0.5	5.6%
YTD	1 438 252	-47.4%	39.9%	-19	881 891 051	-36.1%	48.4%	-15.9	-22.4%
MAT	2 986 969	-45.8%	42.7%	-19.2	1 711 318 134	-36.4%	50.0%	-17.2	-21.5%
ESPUMISAN BABY
WoW	20 833	-16.3%	31.6%	-3.6	15 060 566	-19.4%	45.6%	-5	-6.8%
MoM	92 893	5.3%	32.7%	1.5	68 479 934	5.5%	47.4%	1.1	0.5%
YTD	542 127	-33.4%	30.6%	-9.2	410 585 257	-17.9%	46.5%	-6.4	-13.4%
MAT	1 154 723	-29.5%	32.5%	-7.9	816 064 887	-17.4%	47.1%	-6.9	-12.2%
FASTUM
WoW	15 426	-2.7%	0.9%	0	9 201 942	-1.1%	2.2%	0.1	-8.1%
MoM	65 519	2.6%	0.8%	0	39 279 575	1.9%	2.1%	0	-0.8%
YTD	385 331	-38.8%	0.9%	-0.5	233 731 573	-26.7%	2.2%	-0.5	-6.3%
MAT	795 839	-38.8%	0.9%	-0.5	461 258 518	-26.9%	2.2%	-0.7	-5.2%
IODOMARIN
WoW	67 554	-1.5%	23.9%	0.8	12 137 409	-1.1%	10.1%	0.6	-4.6%
MoM	281 695	1.3%	22.9%	0.1	50 556 856	0.3%	9.4%	0.1	0.8%
YTD	1 761 269	13.5%	22.8%	4.3	323 127 069	2.9%	9.2%	0.8	-7.9%
MAT	3 502 244	5.3%	22.8%	2.3	649 211 410	0.6%	9.5%	0.2	-5.2%
LIOTON
WoW	21 821	-10.4%	2.0%	-0.1	27 084 058	-9.8%	4.6%	-0.2	-6.3%
MoM	99 565	13.5%	2.1%	0.2	122 413 385	9.7%	4.7%	0.2	2.4%
YTD	479 894	-38.1%	1.8%	-0.7	601 960 601	-23.2%	4.4%	-0.5	-13.6%
MAT	955 772	-40.8%	1.8%	-0.9	1 125 380 205	-25.3%	4.3%	-1.1	-13.3%
MEZYM
WoW	206 442	-3.2%	17.6%	0	33 658 696	-2.4%	12.6%	0.3	-3.2%
MoM	882 207	1.1%	17.8%	0.3	142 318 636	3.3%	12.4%	0.2	-0.5%
YTD	5 516 088	-51.3%	18.4%	-11.2	871 064 795	-49.7%	12.6%	-8.6	-21.8%
MAT	11 533 876	-50.4%	19.2%	-11.6	1 781 700 911	-47.4%	13.4%	-9.1	-20.4%
MIG 400
WoW	106 911	-6.8%	2.3%	-0.1	14 786 125	-7.2%	1.8%	-0.1	-2.7%
MoM	499 064	-5.4%	2.5%	-0.2	69 190 969	-1.7%	2.0%	-0.1	0.3%
YTD	3 053 269	-35.6%	2.4%	-1	389 119 457	-30.0%	1.9%	-0.7	-8.4%
MAT	6 705 679	-35.8%	2.6%	-1.1	827 102 386	-30.6%	2.0%	-0.9	-9.1%
PROSTAMOL
WoW	18 932	-7.3%	12.6%	-0.6	28 156 513	-8.3%	13.6%	-0.8	-3.0%
MoM	83 911	-0.4%	13.1%	-0.1	125 068 636	1.5%	14.2%	0.1	0.1%
YTD	530 001	-44.8%	13.0%	-7.9	788 732 347	-41.5%	14.3%	-7.9	-11.4%
MAT	1 117 177	-45.7%	14.0%	-8.9	1 604 897 556	-41.6%	15.0%	-9.2	-11.2%
RESPERO MYRTOL
WoW	13 116	-11.7%	7.3%	0	7 073 262	-9.3%	7.6%	0.3	-11.8%
MoM	66 022	-11.4%	7.4%	0.8	34 761 396	-11.5%	7.4%	0.8	-20.7%
YTD	528 808	-25.9%	7.0%	-1.8	291 569 143	-12.2%	7.6%	-1	-6.3%
MAT	1 116 892	-9.4%	7.4%	-0.4	582 942 228	2.7%	7.9%	0.2	-4.2%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	2 308 100	-62.1%	2.7%	-3.2	597 631 916	-50.4%	3.2%	-2.4	-17.3%
DEXALGIN	448 705	-58.0%	0.4%	-0.4	233 769 882	-47.1%	1.1%	-1	-8.4%
ESPUMISAN (ADULTS)	1 438 252	-47.4%	39.9%	-19	881 891 051	-36.1%	48.4%	-15.9	-22.4%
ESPUMISAN BABY	542 127	-33.4%	30.6%	-9.2	410 585 257	-17.9%	46.5%	-6.4	-13.4%
FASTUM	385 331	-38.8%	0.9%	-0.5	233 731 573	-26.7%	2.2%	-0.5	-6.3%
IODOMARIN	1 761 269	13.5%	22.8%	4.3	323 127 069	2.9%	9.2%	0.8	-7.9%
LIOTON	479 894	-38.1%	1.8%	-0.7	601 960 601	-23.2%	4.4%	-0.5	-13.6%
MEZYM	5 516 088	-51.3%	18.4%	-11.2	871 064 795	-49.7%	12.6%	-8.6	-21.8%
MIG	3 053 269	-35.6%	2.4%	-1	389 119 457	-30.0%	1.9%	-0.7	-8.4%
PROSTAMOL	530 001	-44.8%	13.0%	-7.9	788 732 347	-41.5%	14.3%	-7.9	-11.4%
RESPERO MYRTOL	528 808	-25.9%	7.0%	-1.8	291 569 143	-12.2%	7.6%	-1	-6.3%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	6 060 228	-59.6%	3.2%	-3.5	1 413 005 102	-49.1%	3.5%	-2.7	-15.7%
DEXALGIN	966 769	-54.0%	0.4%	-0.4	478 848 199	-42.8%	1.2%	-0.9	-9.1%
ESPUMISAN (ADULTS)	2 986 969	-45.8%	42.7%	-19.2	1 711 318 134	-36.4%	50.0%	-17.2	-21.5%
ESPUMISAN BABY	1 154 723	-29.5%	32.5%	-7.9	816 064 887	-17.4%	47.1%	-6.9	-12.2%
FASTUM	795 839	-38.8%	0.9%	-0.5	461 258 518	-26.9%	2.2%	-0.7	-5.2%
IODOMARIN	3 502 244	5.3%	22.8%	2.3	649 211 410	0.6%	9.5%	0.2	-5.2%
LIOTON	955 772	-40.8%	1.8%	-0.9	1 125 380 205	-25.3%	4.3%	-1.1	-13.3%
MEZYM	11 533 876	-50.4%	19.2%	-11.6	1 781 700 911	-47.4%	13.4%	-9.1	-20.4%
MIG	6 705 679	-35.8%	2.6%	-1.1	827 102 386	-30.6%	2.0%	-0.9	-9.1%
PROSTAMOL	1 117 177	-45.7%	14.0%	-8.9	1 604 897 556	-41.6%	15.0%	-9.2	-11.2%
RESPERO MYRTOL	1 116 892	-9.4%	7.4%	-0.4	582 942 228	2.7%	7.9%	0.2	-4.2%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	62 996	-6.3%	2.9%	0.1	15 156 990	-5.5%	3.2%	0.1	-9.9%
DEXALGIN	19 084	-4.4%	0.4%	0	9 699 784	-2.7%	1.2%	0	-2.7%
ESPUMISAN (ADULTS)	58 410	-6.0%	40.1%	-0.7	33 712 164	-6.9%	46.3%	-1.7	-4.3%
ESPUMISAN BABY	20 833	-16.3%	31.6%	-3.6	15 060 566	-19.4%	45.6%	-5	-6.8%
FASTUM	15 426	-2.7%	0.9%	0	9 201 942	-1.1%	2.2%	0.1	-8.1%
IODOMARIN	67 554	-1.5%	23.9%	0.8	12 137 409	-1.1%	10.1%	0.6	-4.6%
LIOTON	21 821	-10.4%	2.0%	-0.1	27 084 058	-9.8%	4.6%	-0.2	-6.3%
MEZYM	206 442	-3.2%	17.6%	0	33 658 696	-2.4%	12.6%	0.3	-3.2%
MIG	106 911	-6.8%	2.3%	-0.1	14 786 125	-7.2%	1.8%	-0.1	-2.7%
PROSTAMOL	18 932	-7.3%	12.6%	-0.6	28 156 513	-8.3%	13.6%	-0.8	-3.0%
RESPERO MYRTOL	13 116	-11.7%	7.3%	0	7 073 262	-9.3%	7.6%	0.3	-11.8%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	287 038	-8.7%	2.8%	0.1	69 325 574	-11.4%	3.1%	0	-13.4%
DEXALGIN	81 267	15.4%	0.4%	0.1	40 761 006	14.2%	1.2%	0.1	0.3%
ESPUMISAN (ADULTS)	247 607	5.4%	39.8%	-0.1	144 530 399	3.9%	46.7%	-0.5	5.6%
ESPUMISAN BABY	92 893	5.3%	32.7%	1.5	68 479 934	5.5%	47.4%	1.1	0.5%
FASTUM	65 519	2.6%	0.8%	0	39 279 575	1.9%	2.1%	0	-0.8%
IODOMARIN	281 695	1.3%	22.9%	0.1	50 556 856	0.3%	9.4%	0.1	0.8%
LIOTON	99 565	13.5%	2.1%	0.2	122 413 385	9.7%	4.7%	0.2	2.4%
MEZYM	882 207	1.1%	17.8%	0.3	142 318 636	3.3%	12.4%	0.2	-0.5%
MIG	499 064	-5.4%	2.5%	-0.2	69 190 969	-1.7%	2.0%	-0.1	0.3%
PROSTAMOL	83 911	-0.4%	13.1%	-0.1	125 068 636	1.5%	14.2%	0.1	0.1%
RESPERO MYRTOL	66 022	-11.4%	7.4%	0.8	34 761 396	-11.5%	7.4%	0.8	-20.7%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

BROMHEXINE BERLIN-CHEMIE

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "BROMHEXINE B-CH"

SKU #1

## [1] "BROMHEXINE B-CH COATED TABLETS 8 MG #25"

SKU #2

## [1] "BROMHEXINE B-CH SOL ORAL 4 MG/5 ML 60 ML #1"

MS OF COMPETITORS: BROMHEXINE BERLIN-CHEMIE COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

ESPUMISAN (ADULTS)

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

SALES (weekly)

Total Sales

## [1] "ESPUMISAN (ADULTS)"

SKU #1

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #25"

SKU #2

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #50"

SKU #3

## [1] "ESPUMISAN (ADULTS) EXTRA GRAN 125 MG #14"

SKU #4

## [1] "ESPUMISAN (ADULTS) L EMULS ORAL 40 MG 30 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN (ADULTS)

MS VOLUME (weekly)

MS VALUE (weekly)

ESPUMISAN BABY

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "ESPUMISAN BABY"

SKU #1

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 30 ML #1"

SKU #2

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 50 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN BABY

MS VOLUME (weekly)

MS VALUE (weekly)

FASTUM-GEL

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "FASTUM"

SKU #1

## [1] "FASTUM GEL FOR EXT USE 2,5% 100 G #1"

SKU #2

## [1] "FASTUM GEL FOR EXT USE 2,5% 30 G #1"

SKU #3

## [1] "FASTUM GEL FOR EXT USE 2,5% 50 G #1"

MS OF COMPETITORS: CORE OF FASTUM-GEL

MS VOLUME (weekly)

MS VALUE (weekly)

LIOTON 1000

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "LIOTON"

SKU #1

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 100 G #1"

SKU #2

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 30 G #1"

SKU #3

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 50 G #1"

MS OF COMPETITORS: CORE OF LIOTON 1000

MS VOLUME (weekly)

MS VALUE (weekly)

MEZYM

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "MEZYM"

SKU #1

## [1] "MEZYM 20000 INTESTINAL-SOLUBLE COATED TABLETS 20000 IU #20"

SKU #2

## [1] "MEZYM FORTE COATED TABLETS #20"

SKU #3

## [1] "MEZYM FORTE COATED TABLETS #80"

SKU #4

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #20"

SKU #5

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #50"

SKU #6

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #20"

SKU #7

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #50"

SKU #8

## [1] "MEZYM PRO INTESTINAL-SOLUBLE COATED TABLETS 10000 ED #20"

MS OF COMPETITORS: CORE OF MEZYM (TABS & CAPS)

MS VOLUME (weekly)

MS VALUE (weekly)

DEXALGIN 25

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "DEXALGIN"

SKU #1

## [1] "DEXALGIN 25 COATED TABLETS 25 MG #10"

MS OF COMPETITORS: CORE OF DEXALGIN 25

MS VOLUME (weekly)

MS VALUE (weekly)

MIG 400

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "MIG"

SKU #1

## [1] "MIG 400 COATED TABLETS 400 MG #10"

SKU #2

## [1] "MIG 400 COATED TABLETS 400 MG #20"

MS OF COMPETITORS: CORE OF MIG 400

MS VOLUME (weekly)

MS VALUE (weekly)

PROSTAMOL

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "PROSTAMOL"

SKU #1

## [1] "PROSTAMOL UNO CAPS 320 MG #30"

SKU #2

## [1] "PROSTAMOL UNO CAPS 320 MG #60"

SKU #3

## [1] "PROSTAMOL UNO CAPS 320 MG #90"

MS OF COMPETITORS: CORE OF PROSTAMOL

MS VOLUME (weekly)

MS VALUE (weekly)

IODOMARIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "IODOMARIN"

SKU #1

## [1] "IODOMARIN 100 TABS 100 MCG #100"

SKU #2

## [1] "IODOMARIN 200 TABS 200 MCG #100"

SKU #3

## [1] "IODOMARIN 200 TABS 200 MCG #50"

SKU #4

## [1] "IODOMARIN FOR THE FUTURE MOTHER TABLETS 140 MG #30"

MS OF COMPETITORS: CORE OF IODOMARIN

MS VOLUME (weekly)

MS VALUE (weekly)

RESPERO MYRTOL

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "RESPERO MYRTOL"

SKU #1

## [1] "RESPERO MYRTOL CAPS ENTEROSOLUB 120 MG #20"

SKU #2

## [1] "RESPERO MYRTOL FORTE CAPS ENTEROSOLUB 300 MG #20"

MS OF COMPETITORS: CORE OF RESPERO MYRTOL

MS VOLUME (weekly)

MS VALUE (weekly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца